Performance marketing operator, New York City
I am Jack Maguire. For more than 12 years, I have worked across media buying, measurement, creative strategy, and team leadership. I like the part of performance marketing where the platform report ends and the real business question begins.
Most recently Social Media Marketing Director at National Debt Relief
Point of view
Advertising platforms are very good at making their own contribution visible. The operator's job is to connect that evidence to what happened in the CRM, what the customer was worth, and what the company should do next.
That is why my work tends to reach beyond campaign setup. I care about signal quality, creative learning, unit economics, incrementality, and the operating system that lets a team make a better decision every week.
The work
01
Channel strategy and hands-on execution across Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, Quora, and YouTube. I have managed daily pacing, bidding, audiences, creative rotations, and scaling decisions at more than $1M a month.
Media strategy, platform execution, budget allocation, forecasting
02
I connect platform activity to CRM outcomes, lead quality, LTV, CAC, and profit. That has included building a Paid Social BI dashboard, defining custom KPIs, coordinating CAPI and offline conversion systems, and using holdouts to test incrementality.
Looker BI, CAPI, pixels, offline events, LTV, holdouts
03
I turn business questions into briefs, assets, structured tests, and a clear next decision. My role is to keep creative close to performance without reducing the work to a weekly search for whichever ad had the lowest short-term cost.
Briefing, UGC strategy, creative QA, scoring, testing
04
I have led media buyers, agency teams, vendors, and national partner networks. I am comfortable explaining a complicated performance result to a CFO, working through implementation with engineering, and bringing legal and compliance into the process early.
Finance, creative, product, engineering, sales, legal
05
I use AI to shorten the work around a decision: analysis, creative development, reporting, research, and workflow automation. I have led adoption of ChatGPT, video generation, predictive lead scoring, and agent-based tools while keeping business judgment in human hands.
ChatGPT, Claude, Codex, Veo3, predictive lead scoring
Career record
2022 to 2026
Social Media Marketing Director
Owned paid social strategy and execution across Meta and TikTok, managed a $10M annual budget against profitability targets, and generated an estimated $5M in profitable revenue. Built the measurement and testing systems around the channel while leading AI adoption and working with Finance, creative, engineering, legal, and compliance.
2021 to 2022
Lead Senior Paid Social Media Marketing Strategist
Led three paid social managers for Dollar General and pOpshelf across 17,000 retail locations. Ran national campaigns across Meta, TikTok, Snapchat, and Instagram, then presented pacing and investment recommendations to senior client leaders.
2019 to 2021
Lead Paid Social Media Marketing Strategist
Built a national lead generation program that produced more than 10,000 leads across a 500-office franchise network. Advised more than 600 business owners on local media strategy, budgets, and performance.
2014 to 2019
Lead Paid Social Media Marketing Manager
Generated more than 150,000 email leads, grew social presence 30x, supported ecommerce launches, and developed video topics that earned more than one million views.
2012 to 2014
Marketing and Paid Social Media Associate Account Executive
Learned the operating discipline of agency work through media buying, project management, client coordination, and campaign planning.
Education: McGill University, Bachelor's in Business, Marketing, and Philosophy
How I work
CPL and ROAS are inputs. Customer quality, margin, and incremental profit decide whether the system works.
I prefer a player-coach model. The person setting direction should understand what the account is doing today.
A test should change the next brief, budget, audience, offer, or measurement plan. More variants alone are not a learning agenda.
AI is excellent for speeding up analysis and production. I trust it most when the result can be checked against code, data, or a real customer outcome.
Selected thinking
Why performance teams should move closer to Finance, sales, customer quality, and real business decisions.
Read the piece → 02A practical account audit of creative diversity, budget liquidity, signal quality, and the new retrieval system.
Read the piece → 03How to turn a messy lead funnel into better questions, cleaner measurement, and experiments a business can act on.
Read the piece →The person
I studied business, marketing, and philosophy at McGill. Before my junior year, I thru-hiked the 2,178-mile Appalachian Trail in 97 days. I have run marathons, read more than 300 books, and live in the East Village.
The common thread is simple: I like complicated systems, honest feedback, and work that rewards patience.
Open to the right performance marketing role